Back to School Shopping in Canada 2019

Quick, which shopping season trails only the holidays in terms of gross consumer spending? That’s right. Back to school. The second biggest selling and marketing event of the year. In fact, in 2017 a RetailMeNot.ca study showed that Canadian parents actually spend MORE on Back-to-School supplies than they spend on Christmas gifts for their children.
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Virtual Store Tour – Federated Co-op – Battleford, SK

If you have never worked and lived in Western Canada you may have never visited a Federated Co-op store, but you have probably heard “Fed” mentioned in the odd meeting or two in your office or on a conference call with your colleagues in the West. If you have actually visited a Federated Co-op store
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Virtual Store Visit – Walmart Toronto Stockyards

This newly renovated store on Toronto’s West Side is a glimpse into the store of the future for Walmart Canada, including: Walmart Fast Lane Checkouts Digital Shelf Tags Miniso Shop-in-Shop Freshii Grab & Go Party Supplies Shop-in-shop Apparel Try In-Store, Buy On-Line Walmart Pick-Up If you have not had a chance to visit or need
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Groceries 2.0 – The Digital Grocery Landscape

The digital revolution in Grocery is happening and the range of technologies being deployed in the industry is growing so fast it is hard to keep track! Field Agent is launching Volume III of its popular Groceries 2.0 report which will get you up to date with all of the biggest developments including the Walmart
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Front Page Challenge: Canada’s Best Long Weekend Flyers

Just before the May long weekend, the Financial Post ran a very interesting article about the competitive stakes around planning the long weekend flyer as the summer season kicks off in Canada. If you missed it you can read it here. At Field Agent we wanted to find out what shoppers thought the best Front
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Canadian Fluid Milk Report June 2019

One of Field Agent’s most popular reports on the Canadian grocery industry is back! The June 2019 edition of the Canadian Fluid Milk report is the most comprehensive look at the prices Canadians pay for one of the most common items in the Grocery basket – 2% Milk. Field Agent Canada conducted a cross-country price
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Can You Depend on Brand Loyalty?

Can You Depend on Brand Loyalty? - Field Agent Canada - Mystery Shoppers Canada

Without strong loyalty among your customers, you won’t be able to reach your fullest potential as a business. Brand loyalty is an age-old concept, but its meaning and applications are changing as the world of consumer goods continues to evolve. Can you really depend on it? Brand Loyalty Today Today, loyalty isn’t dictated by the
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Keeping Score on Retail Out-of-Stocks

Here at Field Agent Canada we get to see inside thousands of stores each and every week. Based on this unprecedented visibility, we have identified out-of-stocks / on-shelf availability as the most pressing issue facing retailers and suppliers alike. To gauge the extent of the problem, we audited 200 stores across Canada in the hours
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Shhh, It’s a Secret. A Secret Shopper

Shhh, It's a Secret. A Secret Shopper - Field Agent Canada - Mystery Shoppers Canada

If you’re unfamiliar with how secret shopping works, you’ll probably be pleased to know that it’s quite straightforward. However, just as important as knowing how it works is understanding the results you can get from it when you approach it the right way. So what exactly are the benefits?   A Client’s-Eye-View   Whether it’s
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