Spotted By Field Agent At Walmart

It seems like Quinoa is popping up everywhere these days! From humble beginnings as a niche crop in the Andes, Quinoa was developed as an export for the farmers in this region to trade with the rest of the world. Seeds of Change is a brand that focuses on “alternative” and organic side dishes including
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Key Findings Revealed In Canadian Dollar Store Survey

There have been a lot of negative stories in Canadian retail lately but one bright spot continues to be dollar stores which are outperforming other retail sectors. To investigate this trend, Field Agent deployed a mobile survey to 250 Canadians on March 23, 2015 using the Field Agent app (www.ca.fieldagent.net). We asked respondents a series
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How Providing Gift Cards Can Increase Your Sales

Gift cards are a booming business in Canada and you can find gift cards at most retailers and places of business. They provide convenience and flexibility for users and eliminate the need to search for gifts when time or gift ideas are limited. Gift cards allow users to choose items they really want and thus
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Spotted By Field Agent At Dominion

Loblaw is making another push on its Guiding Stars program with large in-store displays and a national media campaign. This large lobby display catches your attention when you are leaving the store (which may be the wrong time) but it was also accompanied by a Guiding Stars reference book on a nice podium in the
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Spotted By Field Agent At Dominion

The Stanley Cup is the holy grail of hockey and we spotted what will be the holy grail in Easter baskets across Canada – a Stanley Cup made of Hershey’s Chocolate! Hershey is an official NHL sponsor and this is not their first hockey themed confection. We have seen giant Reese Hockey Pucks and other
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Market Visit Report: Loblaw Leslieville

This 60,000 square foot store features a 12-foot-high wall of more than 300 cheeses.  Other departments include pastries and baked goods, a dry-aged beef case, an on-site juice bar, chef-made ready-to-eat meals, a T&T sushi bar and a noodle bar. Outside the store, customers can park in designated click-and-collect parking spots to pick up groceries
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Cadbury Sizzles With Innovative Chocolate

Cadbury is a brand that is synonymous with popular, great-tasting chocolate. Cadbury in Canada is sold under many different product names including a wide range of different Dairy Milk bars, as well as Crème Eggs, Mini Eggs, Caramilk, Crunchie, & Mr. Big. Maynards products like Swedish Berries and Wine Gums and the latest Cadbury “Marvelous
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Spotted By Field Agent At Wal-Mart

Chances are pretty good that you have a jar of peanut butter in your cupboard. You might be eating some right now while you multitask at breakfast reading your favourite e-newsletter. The peanut butter category is quite sleepy with the last big brand intro being Jif some years ago. One of our Agents spotted Planters
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Spotted By Field Agent At Sobeys

One of our field agents spotted these dessert toppers on the top shelf at a Sobeys in Calgary, Alerta.  Crush is a well-known pop brand and now the company has introduced this unique brand extension featuring an orange and vanilla cream dessert topper. Jellly Belly also has its very own strawberry cheesecake dessert topper in
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