Target Mobile App – Cross Border Benchmark

Canadian retailers are looking south to better understand Target before they arrive in Canada in 2013. The mobile shopping app from Target is the benchmark that Canadian retailers should be measuring themselves against. Although Canadian Tire and Home Depot have good apps, they both meet fewer of our “perfect app” criteria than the Target app.
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SINS Canadian Mobile Shopping Apps Review

The internet revolutionized shopping over the past ten years by breaking down the walls of the store, allowing shoppers to access the store 24/7, compare products and prices across retailers, get feedback on product performance through on-line reviews and to make a purchase and have product delivered directly to their door. Music, books, video, travel
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SINS Book Review: Chocolate Wars

Chocolate Wars, written by Deborah Cadbury – a BBC reporter and a descendant of the famous chocolate making clan; is an interesting tour through the history of one of the most popular CPG products – the common chocolate bar. Cadbury, Rowntree, Fry’s, Mackintosh, Lindt and Nestle. They are not just well known brands but the
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