A Cheesy Idea From Superstore

I love cheese. Maybe its the time I spent living in Paris; maybe its memories of my Mom’s homemade pizza that was dripping with Mozzarella. But I digress… I was in my local Real Canadian Superstore recently and I noticed that they have made some great steps in helping the shopper find the cheese that
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Retail Branding: Ah Ha! Familiprix!

Recently I was listening to “The Age of Persuasion” on CBC Radio One, which discusses issues and innovations in Marketing and is hosted by Terry O’Reilly. This particular episode highlighted an extremely popular advertising campaign run by Quebec drugstore chain Familiprix – which now has 250 stores across the “Belle Province”. If you are reading
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What Can the CPG Industry Learn from IKEA?

I read with interest the recent Report on Business article “How Does IKEA Seduce Us?” partly because I have played the role of the “mouse in the maze” too many times, but also because I think that there are a few things that the CPG Industry can learn from the success of this global retailer.
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