Spotted By Field Agent At Shoppers Drug Mart

We have noticed that Shoppers Drug Mart has been making a push for its customers to “Rediscover Life Brand” across the whole store since the beginning of 2014. The campaign includes in-store signage, new product packaging, flyer space and staff t-shirts promoting the new look and feel of Life Brand which is more contemporary while
Read more

Read More

0 Comments

Spotted By Field Agent At Home Depot

Happy New Year! We hope that you had a happy and safe holiday despite the frigid temperatures and inclement weather that we endured. January 1st marked a milestone for the common incandescent lightbulb which will no longer be available in higher wattage with legislation that was rolled out. The lightbulb buying experience has changed dramatically
Read more

Read More

0 Comments

Smart Phones, Smart Investments: 3 Reasons To Invest In Mobile Research Right Now

A smartphone is more than a communication device. When you hold a smartphone in your hand, you hold a device that provides 24/7, limitless access to information. Due to this access, more and more consumers are researching, browsing and purchasing on mobile devices. Why? It’s convenient, fast, and easy, and most importantly, it’s available anytime,
Read more

Read More

0 Comments

Top Retail Predictions for 2014

The retail sector was transformed in 2013 with new entrants, mega-mergers, technology and shifting trends.  The much anticipated Target stores entered Canada and rolled out stores across the country.  Grocery giant Sobey’s bought Safeway, Loblaw bought Shoppers Drug Mart and the Hudson’s Bay Company bought luxury retailer Saks Fifth Avenue.  Technology continued to make headway
Read more

Read More

0 Comments