Can You Depend on Brand Loyalty?

Can You Depend on Brand Loyalty? - Field Agent Canada - Mystery Shoppers Canada

Without strong loyalty among your customers, you won’t be able to reach your fullest potential as a business. Brand loyalty is an age-old concept, but its meaning and applications are changing as the world of consumer goods continues to evolve. Can you really depend on it? Brand Loyalty Today Today, loyalty isn’t dictated by the
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Spotted by Field Agent on Groupon

By most accounts, Costco has been performing very well in Canada growing to over 90 warehouses from coast-to-coast and increasing their share of retail sales, especially in the grocery segment of their business. For Costco, membership revenue is king so recruiting new members is very important. While Costco enjoys a very high renewal rate on
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Spotted by Field Agent at Real Canadian Superstore

The blurring of lines between Retail and Foodservice is continuously blurring with supermarkets selling prepared meals in their attempts to become “Grocerants” while restaurant operators are selling products for use at home both in the restaurant and in grocery stores. Recently we have seen Tim Hortons shop-in-shops in the coffee aisle and Cara’s acquisition of
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Coming Soon! Canada’s Favorite Supermarkets 2015

We are excited to announce the launch of Canada’s Favorite Supermarkets 2015, which is a unique research study conducted by Field Agent Canada to gauge how well Canadian retailers are doing in serving grocery shoppers from coast-to-coast. We have asked 1000 shoppers to rate the stores where they buy groceries most often on a range
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Market Visit Report: Your Independent Grocer

Even if you call on Loblaws, it is likely that your rarely (if ever) make it to see a “YIG” store given their location in relatively remote and rural centres away from the industry hub in Toronto. This chain is becoming more and more important as Loblaw converts Extra Foods stores in Western Canada and
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Spotted By Field Agent At Walmart

Kraft has been updating some of its packaging lately, especially in the cheese business with Cracker Barrel becoming more prominent vs. the actual Kraft brand. The latest makeover is for Kraft Dinner aka “KD”. The product looks like it is targeting a “young adult” crowd which is in-line with the brand’s advertising. We also noticed
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Market Visit Report: Superstore, Mississauga

Loblaw recently launched the opening of a pilot store in Mississauga, Ontario that is designed after the Asian T&T grocery chain Loblaw purchased in 2009 and Middle Eastern bakery, Arz Fine Foods, that Loblaw purchased last year. Loblaw is mixing the idea of a premium experience combined with low prices, instead of the typical warehouse
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Spotted By Field Agent At Save Easy Atlantic

If you happened to grow up in the Maritimes you are likely familiar with the Save Easy brand which was once the main Loblaw brand in the region before the proliferation of the Real Atlantic Superstore brand and its much bigger stores. Loblaw is changing the Save Easy stores, which are smaller independent stores in
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Spotted By Field Agent At Laura Secord

It seems like everything we turn around we see another S’mores product on the marketplace. One might get the impression that Canadians are living on a steady diet of the tasty summer treats! This kit appears to be the most premium kit that we have seen so far, at least if the packaging is any
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Spotted By Field Agent At Greco Pizza

Not to be outdone by last summer’s #shareacoke program, Pepsi packages are showing up across Canada with the #pepsimoji decor which allows consumers to “say it with a Pepsi” this summer. This is a neat tie-in with the emoji culture that is sweeping screens big and small and brings the digital back to the physical
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