CPG Companies Support Canadian Olympic Athletes

The Olympics is a time to share in national pride as we follow Canadian Olympians in their endeavours in numerous winter olympic sports. Some companies such as Molson and Mondelez are official supporters of the Olympics and there are various other companies that are unofficial supporters of the Olympics as well. Some sponsors such as
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Walmart Takes Charge In Expansion

Just when we thought Wal-Mart already had a big presence in Canada, last week the company announced it is significantly adding to its current store network.  The company announced it would be investing Cdn $500 million in 2014 to drive growth in Canada, mainly through fresh food offerings. Wal-Mart Canada stated that over fiscal 2014,
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Spotted By Field Agent At Costco US

In addition to our 24,000 Agents in Canada we also have nearly 300,000 Agents across the US which gives you unprecedented visibility across the North American market! We spotted this display of Electronic Cigarettes in the HABA section of a Costco store in California. It caught our eye mainly because of the “billboard” branding on
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New – Canadian Food Service Year In Review

Here at Field Agent we do quite a but of audit and mystery shop work at Foodservice. In addition to our new coverage of the Foodservice channel in our weekly e-newsletter (see below), this week we are launching our inaugural Canadian Foodservice Year In Review. This report replicates the format of our Canadian Retailer Year
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Spotted By Field Agent At Safeway

In keeping with our theme of sustainability for this issue, we had to highlight this display that was found in Safeway leading up to Christmas. Most, if not all brands are trying to increases their “green” factor and produce more sustainable products – mainly because shoppers want and expect them. However, we feel that this
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A Leader In Corporate Sustainable Responsibility – Loblaw

Corporate social responsibility (CSR) seems to be a buzzword these days that gets a lot of attention.  And why shouldn’t it?  In its true form, it promotes environmental friendliness and social responsibility for employees, suppliers and other stakeholders and communities around the world. Most companies are performing some sort of CSR initiatives and the possibilities
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