No business can expect to get very far without understanding its market. Conducting thorough and consistent market research should always be among your highest priorities, but how do you know that you’re approaching it the right way? Let’s examine a few key factors to keep in mind. Current Performance It’s wise to look
Read more
Here at Field Agent Canada we get to see inside thousands of stores each and every week. Based on this unprecedented visibility, we have identified out-of-stocks / on-shelf availability as the most pressing issue facing retailers and suppliers alike. To gauge the extent of the problem, we audited 200 stores across Canada in the hours
Read more
E-commerce has revolutionized the way consumers purchase goods, but not all sectors are affected by this change in the same way. For instance, when it comes to consumables and grocery items, what role does online shopping play and where should we expect it to take us? A Small but Growing Industry With the rise
Read more
In keeping with our BBQ theme over the past few weeks (in an attempt to get summer to finally arrive all over Canada) we wanted to share with you this half pallet program for ConAgra’s VH Sauces and Pam Cooking Sprays which one of our Field
Read more
Field Agent Canada conducted a cross-country price survey on fluid milk prices at 171 retailers in 18 markets from coast-to-coast between June 12th to 18th, 2018. The survey compared prices recorded in the past week with prices collected at the same outlets back in October 2014 to highlight any shifts that have taken place over
Read more
10 Quick Facts About Canadian Cannabis Users
Read More
By all accounts, Canadian CPG Suppliers are spending tens of millions of dollars each year creating temporary promotional displays to support new innovation, consumer promotions and feature pricing activity. Almost any store that you enter today is a sea of cardboard with floorstands, pallets, 4-ways and endcaps sporting custom designed displays that are meant to
Read more
We have seen a lot of activity in the coffee category over the past seven years of this newsletter and it’s fitting our last “Spotted By” feature is in this category. The long standing Monopoly promotion at McDonalds has been a customer favourite and this years promotion launched in early October at restaurants across Canada.
Read more
For almost eight years, we have been publishing our weekly e-newsletter and we have loved keeping you informed on what is happening in the Retail / CPG / Foodservice space in Canada. Over that time, we have published almost 400 editions and we have covered a lot of stories ranging from the launch of No
Read more
The Digital Age is drastically reshaping the style and beauty landscape. From online shopping to beauty subscription boxes, many shoppers today go online for their clothes, footwear, and beauty supplies. Based on surveys with more than 5,000 US shoppers, Field Agent’s free, 2017 style and beauty report—”The Model Shopper”—examines some of the most pressing questions
Read more
1-888-802-2559