Important Factors in Market Research

Important Factors in Market Research - Field Agent Canada - Mystery Shopping Calgary

No business can expect to get very far without understanding its market. Conducting thorough and consistent market research should always be among your highest priorities, but how do you know that you’re approaching it the right way? Let’s examine a few key factors to keep in mind.   Current Performance   It’s wise to look
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Keeping Score on Retail Out-of-Stocks

Here at Field Agent Canada we get to see inside thousands of stores each and every week. Based on this unprecedented visibility, we have identified out-of-stocks / on-shelf availability as the most pressing issue facing retailers and suppliers alike. To gauge the extent of the problem, we audited 200 stores across Canada in the hours
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How Popular Is Online Grocery Shopping?

How Popular Is Online Grocery Shopping? - Field Agent Canada - Mystery Shoppers Canada

E-commerce has revolutionized the way consumers purchase goods, but not all sectors are affected by this change in the same way. For instance, when it comes to consumables and grocery items, what role does online shopping play and where should we expect it to take us?   A Small but Growing Industry With the rise
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Spotted by Field Agent @ Loblaw

                  In keeping with our BBQ theme over the past few weeks (in an attempt to get summer to finally arrive all over Canada) we wanted to share with you this half pallet program for ConAgra’s VH Sauces and Pam Cooking Sprays which one of our Field
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STUDY: Canadians Find In-Store Displays “BORING”

By all accounts, Canadian CPG Suppliers are spending tens of millions of dollars each year creating temporary promotional displays to support new innovation, consumer promotions and feature pricing activity. Almost any store that you enter today is a sea of cardboard with floorstands, pallets, 4-ways and endcaps sporting custom designed displays that are meant to
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Spotted by Field Agent @ Sobeys

We have seen a lot of activity in the coffee category over the past seven years of this newsletter and it’s fitting our last “Spotted By” feature is in this category. The long standing Monopoly promotion at McDonalds has been a customer favourite and this years promotion launched in early October at restaurants across Canada.
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FREE DOWNLOAD: Field Agent’s Special Report – “The Model Shopper”

The Digital Age is drastically reshaping the style and beauty landscape. From online shopping to beauty subscription boxes, many shoppers today go online for their clothes, footwear, and beauty supplies. Based on surveys with more than 5,000 US shoppers, Field Agent’s free, 2017 style and beauty report—”The Model Shopper”—examines some of the most pressing questions
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