Spotted By Field Agent At Circle K

If you have been reading our newsletter you know that we are not huge supporters of “seasonal creep” which sees Easter displays in February and Back to School displays in June. Our Field Agent spotted this great display by Cadbury at a Circle K c-store but it just seemed like it was a few months
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Spotted By Field Agent At Sobeys & Dominion

Early this week our Agent visited two stores in St. John’s, NL and found the highly anticipated McCafe retail products in prominent displays in both Sobeys (lobby display) and Dominion (back end aisle). This is the latest round in an extremely complex and competitive coffee category that everyone seems to be trying to get a
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Spotted By Field Agent At Sobeys

Seasonal merchandising has become big business in the past few years and one of the biggest players in this merchandising is Mondelez which has brought its confectionary expertise (think Cadbury Scream Eggs) to the cookie category. These two Halloween themed Chips Ahoy! and Oreo packages were found on shelf at Sobeys in Atlantic Canada. Interestingly,
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Where Is The Cheapest And Most Expensive Milk In Canada?

Field Agent Canada conducted a cross-country price survey on fluid milk prices at 175 retailers in 17 markets from coast-to-coast between September 30 and October 2 and the survey uncovered some huge differences in the price Canadians are paying for this basic grocery item. “We were shocked to see a 100% difference in the average
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Spotted By Field Agent At Walmart

Our Agents spotted this great deal on Honey Nut Cheerios at Walmart this week but we were really intrigued to see both the pallet trays and the actual Cheerios box itself showing specific graphics supporting the 20th Anniversary of Walmart Canada! A few weeks ago we “spotted” Great Value Smiley Face cookies celebrating Walmart’s anniversary
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Price Scanner Errors And The Scanning Code Of "Theory"

On a recent shopping trip we had a couple of items that were in flyer for a major retailer scan incorrectly at the cash register. This is likely one of the most annoying issues for shoppers in today’s retail environment where prices change often and stores are often understaffed and run systems that get out
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New! Read Our Newsletter On Flipboard!

If you are using Flipboard on your smartphone, tablet or laptop you will LOVE reading this newsletter on Flipboard. Click on the Flipboard logo above to see the difference! Flipboard transforms our newsletter into an easy to read, magazine quality reading experience that allows you to quickly “flip” through these articles, get story previews and
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Market Visit Report: Marshalls Calgary

U.S. company Marshalls entered Canada in 2011 and now has 37 stores across the country.  In August, it opened its first long awaited store in Calgary, Alberta. The store is centrally located on Macleod Trail in close proximity to popular shopping mall Chinook Centre.  This popular off-price retailer is sure to prove popular as it
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Spotted By Field Agent At Save-On Foods

  Kraft has introduced a new product that is a spin off of its traditional peanut butter product.  The company recently introduced Kraft peanut butter with chocolate to complement its existing line of peanut butter products.  This product was on display directly beside the bakery section in a local Save-On Foods. Kraft originally started innovating
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How Canadian Tire’s New Loyalty Program Will Save Customers Money

Canadian Tire is expanding its reward program in October to offer a digital option for customers to collect Canadian Tire money on a card or smartphone. But, this will not replace paper Canadian Tire money, which has been around since 1958 defining Canada’s oldest loyalty program.   Approximately $1-billion in Canadian Tire money has been in
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