Can You Depend on Brand Loyalty?

Can You Depend on Brand Loyalty? - Field Agent Canada - Mystery Shoppers Canada

Without strong loyalty among your customers, you won’t be able to reach your fullest potential as a business. Brand loyalty is an age-old concept, but its meaning and applications are changing as the world of consumer goods continues to evolve. Can you really depend on it? Brand Loyalty Today Today, loyalty isn’t dictated by the
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Did Your Product Display Get Set Up to Specification?

The products you sell are the most fundamental representation of what you offer as a business, but there’s more to you than that. For instance, everything about your brand can be personified by your in-store product displays. How do you know that your retailers are getting them right? Making an Impression When a consumer enters
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How to Know for Certain Your Product Placement is On Brand

Countless factors influence the sale of your products in retail stores, but few are as pivotal as placement. Optimizing your sales is often a numbers game, but as you’re aware, success also depends significantly on the strength of your brand. So how do these two elements intersect? The Importance of Smart Placement Grabbing the attention
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Spotted by Field Agent on Groupon

By most accounts, Costco has been performing very well in Canada growing to over 90 warehouses from coast-to-coast and increasing their share of retail sales, especially in the grocery segment of their business. For Costco, membership revenue is king so recruiting new members is very important. While Costco enjoys a very high renewal rate on
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Spotted by Field Agent at Real Canadian Superstore

The blurring of lines between Retail and Foodservice is continuously blurring with supermarkets selling prepared meals in their attempts to become “Grocerants” while restaurant operators are selling products for use at home both in the restaurant and in grocery stores. Recently we have seen Tim Hortons shop-in-shops in the coffee aisle and Cara’s acquisition of
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Spotted by Field Agent @ Sobeys

The Peanut Butter category has a new player. While Kraft has long been the market leader with big market share in Canada – smaller players are active in the category and the latest entrant is the Jif brand, which is now popping up on shelf and secondary displays across Canada. This brand is owned by
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Virtual Store Tour – Walmart Canada Test Lab – Ancaster, ON

Recently the Globe and Mail featured an article about the Walmart Supercentre in Ancaster, Ontario, which is being touted as a ‘test lab’ that is designed for the digital age. Walmart Canada chief executive Lee Tappenden provided an overview of the store and what sets it apart from the other 400+ Walmart locations across Canada.
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Field Agent’s Back To School Barometer

School bells will be ringing right around the corner with children returning to classes over the next couple of weeks. With Back-To-School being one of the most important selling periods for retailers and their suppliers, we wanted to see not only how much Canadian Moms are planning to spend but also how far along in
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Hockey Playoffs – Are Canadians Watching?

This year, for the first time since the 1969-70 season there are no Canadian teams in the NHL Playoffs and this means that an American team will win the Stanley Cup for the 22nd straight time since the Montreal Canadiens won in 1993. We wanted to see if Canadians are still tuning in to watch
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Coming Soon! Canada’s Favorite Supermarkets 2015

We are excited to announce the launch of Canada’s Favorite Supermarkets 2015, which is a unique research study conducted by Field Agent Canada to gauge how well Canadian retailers are doing in serving grocery shoppers from coast-to-coast. We have asked 1000 shoppers to rate the stores where they buy groceries most often on a range
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