Virtual Store Tour – Federated Co-op – Battleford, SK

If you have never worked and lived in Western Canada you may have never visited a Federated Co-op store, but you have probably heard “Fed” mentioned in the odd meeting or two in your office or on a conference call with your colleagues in the West. If you have actually visited a Federated Co-op store
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Virtual Store Visit – Walmart Toronto Stockyards

This newly renovated store on Toronto’s West Side is a glimpse into the store of the future for Walmart Canada, including: Walmart Fast Lane Checkouts Digital Shelf Tags Miniso Shop-in-Shop Freshii Grab & Go Party Supplies Shop-in-shop Apparel Try In-Store, Buy On-Line Walmart Pick-Up If you have not had a chance to visit or need
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Canadian Fluid Milk Report June 2019

One of Field Agent’s most popular reports on the Canadian grocery industry is back! The June 2019 edition of the Canadian Fluid Milk report is the most comprehensive look at the prices Canadians pay for one of the most common items in the Grocery basket – 2% Milk. Field Agent Canada conducted a cross-country price
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Can You Depend on Brand Loyalty?

Can You Depend on Brand Loyalty? - Field Agent Canada - Mystery Shoppers Canada

Without strong loyalty among your customers, you won’t be able to reach your fullest potential as a business. Brand loyalty is an age-old concept, but its meaning and applications are changing as the world of consumer goods continues to evolve. Can you really depend on it? Brand Loyalty Today Today, loyalty isn’t dictated by the
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Did Your Product Display Get Set Up to Specification?

The products you sell are the most fundamental representation of what you offer as a business, but there’s more to you than that. For instance, everything about your brand can be personified by your in-store product displays. How do you know that your retailers are getting them right? Making an Impression When a consumer enters
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How to Know for Certain Your Product Placement is On Brand

Countless factors influence the sale of your products in retail stores, but few are as pivotal as placement. Optimizing your sales is often a numbers game, but as you’re aware, success also depends significantly on the strength of your brand. So how do these two elements intersect? The Importance of Smart Placement Grabbing the attention
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Spotted by Field Agent on Groupon

By most accounts, Costco has been performing very well in Canada growing to over 90 warehouses from coast-to-coast and increasing their share of retail sales, especially in the grocery segment of their business. For Costco, membership revenue is king so recruiting new members is very important. While Costco enjoys a very high renewal rate on
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Spotted by Field Agent at Real Canadian Superstore

The blurring of lines between Retail and Foodservice is continuously blurring with supermarkets selling prepared meals in their attempts to become “Grocerants” while restaurant operators are selling products for use at home both in the restaurant and in grocery stores. Recently we have seen Tim Hortons shop-in-shops in the coffee aisle and Cara’s acquisition of
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Spotted by Field Agent @ Sobeys

The Peanut Butter category has a new player. While Kraft has long been the market leader with big market share in Canada – smaller players are active in the category and the latest entrant is the Jif brand, which is now popping up on shelf and secondary displays across Canada. This brand is owned by
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