Shopper Insight: “Plant Based Protein”

In the past few months it seems like Plant Based Proteins have roared onto the marketplace with a wave of new product offerings at food service operators including the launch of A&W’s Beyond Meat Burger which seems to have kick-started the trend in Canada.    Field Agent Canada founder, Jeff Doucette was asked to present Field Agent’s
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How Do You Ensure Customer Retention?

How Do You Ensure Customer Retention? - Field Agent Canada - Mystery Shopping Canada

The only thing more important than bringing in new customers is applying the right strategies to keep them coming back. As you may know, this can be easier said than done, so let’s take a look at the role that market research can play in making your customer retention goals a reality. Gather Essential Data
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Getting the Most Value Out of Mystery Shopping

Getting the Most Value Out of Mystery Shopping - Field Agent Canada - Mystery Shopping Canada

Considering the widespread popularity of mystery shopping, one would think that it’s a fool-proof method of consumer research and quality control. In reality, it’ll only provide the best results for your business and brand if you approach it in the right way. Here are some tips to keep in mind. Lay the Groundwork The preliminary
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The Model Shopper: Learning from Beauty & Fashion Consumers

The Model Shopper: Learning from Beauty & Fashion Consumers - Field Agent Canada - Mystery Shoppers Canada

The beauty and fashion industries account for huge portions of the consumer economy. Like any other, they’re evolving rapidly with the development of new retail models. In fact, whether or not you sell apparel or cosmetics, these industries happen to be treasure troves of valuable insight. Key Insights in Beauty & Fashion Recent research into
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Products to Keep in Mind for Summer Demand

Products to Keep in Mind for Summer Demand - Field Agent Canada - Mystery Shoppers Canada

It’s a common reality that consumer behaviour and product sales are often seasonal in nature. Now that we’ve emerged from winter, it’s a particularly apt time to consider this. Let’s look at some products whose performance you may want to pay close attention to during this summer. Dieting & Fitness When summer comes around, consumers
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What Makes for a Great Customer Experience?

What Makes for a Great Customer Experience? - Field Agent Canada - Mystery Shoppers in Canada

Achieving substantial and long-lasting growth for your brand requires not only a great product, but a great experience. This is a major factor determining how well you bring in new customers and secure their ongoing loyalty, but what exactly defines this kind of experience? Let’s find out.   An Eye for the Details   Customer
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Get a Strategic Advantage with Our Find & Fix Program

Get a Strategic Advantage with Our Find & Fix Program - Field Agent Canada - Mystery Shoppers Canada

You want to ensure the best possible performance of your products in-store. However, exercising timely and effective quality control isn’t easy, especially when you have limited staff, resources, and budget. Our Find & Fix program offers a solution that any brand can utilize.   A Universal Challenge   Getting an accurate ground-level look at the
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Can You Depend on Brand Loyalty?

Can You Depend on Brand Loyalty? - Field Agent Canada - Mystery Shoppers Canada

Without strong loyalty among your customers, you won’t be able to reach your fullest potential as a business. Brand loyalty is an age-old concept, but its meaning and applications are changing as the world of consumer goods continues to evolve. Can you really depend on it? Brand Loyalty Today Today, loyalty isn’t dictated by the
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Keeping Score on Retail Out-of-Stocks

Here at Field Agent Canada we get to see inside thousands of stores each and every week. Based on this unprecedented visibility, we have identified out-of-stocks / on-shelf availability as the most pressing issue facing retailers and suppliers alike. To gauge the extent of the problem, we audited 200 stores across Canada in the hours
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