Coming Soon! Canada’s Favorite Supermarkets 2015

We are excited to announce the launch of Canada’s Favorite Supermarkets 2015, which is a unique research study conducted by Field Agent Canada to gauge how well Canadian retailers are doing in serving grocery shoppers from coast-to-coast. We have asked 1000 shoppers to rate the stores where they buy groceries most often on a range
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Market Visit Report: Your Independent Grocer

Even if you call on Loblaws, it is likely that your rarely (if ever) make it to see a “YIG” store given their location in relatively remote and rural centres away from the industry hub in Toronto. This chain is becoming more and more important as Loblaw converts Extra Foods stores in Western Canada and
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Spotted By Field Agent At Esso On The Run

We’ve all been there – we have been running to an event or celebration and needed a card or small gift but didn’t feel like fighting the malls. Esso and Hallmark have teamed up with their Sunrise collection of cards, gift bags and tissue in this “On The Run” location in Vaughan, ON. The display
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Spotted By Field Agent At Superstore

Mobile shopping apps are starting to heat up in Canada with players like Flipp and Reebee providing shoppers with their flyers on mobile and apps like Coupgon slowly bringing electronic coupons into popularity. The launch of Coupgon at Superstore seems to be the first third party app embraced by Loblaw which can be used in
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Market Visit Report: Walmart Seattle Area

Many Canadians travel down south of the border to the United States to shop. It’s always interesting to see different products that are available for sale in the United States that have not made it up to Canada (yet). Recently, our Field Agents were in the Seattle area and spotted some unique grocery store products
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Market Visit Report: Canadian Tire Edmonton

by Melissa Strle, Aug. 10, 2015 Canadian Tire recently opened up a 140,000 square foot, two story showcase store in South Edmonton Common that is the largest Canadian Tire store in Canada. It is double to triple the size of regular stores and has been touted as a shopping event. This new store contains over
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Spotted By Field Agent At Costco

With less than five months to go before Christmas, it makes logical sense to have Christmas wrapping supplies hitting the shelves when it is 30C outside, right? Costco has always been at the leading edge of “seasonal creep” with its treasure hunt mentality which drives members to “buy it before it’s gone!” This display was
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Market Visit Report: Penny Candy Retailing

by Melissa Strle, August 4, 2015 In July, Ikea announced that it will be bringing its popular self-serve “pick and mix” candy sections to the food market section of all Canadian Ikea stores. This new candy section will allow customers to pick Scandinavian candies out of bins and pay by weight. The candies are touted
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Spotted By Field Agent At Walmart

Kraft has been updating some of its packaging lately, especially in the cheese business with Cracker Barrel becoming more prominent vs. the actual Kraft brand. The latest makeover is for Kraft Dinner aka “KD”. The product looks like it is targeting a “young adult” crowd which is in-line with the brand’s advertising. We also noticed
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Market Visit Report: Superstore, Mississauga

Loblaw recently launched the opening of a pilot store in Mississauga, Ontario that is designed after the Asian T&T grocery chain Loblaw purchased in 2009 and Middle Eastern bakery, Arz Fine Foods, that Loblaw purchased last year. Loblaw is mixing the idea of a premium experience combined with low prices, instead of the typical warehouse
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