How Mobile Is Performing And Holiday Shopping Insights: Study

Most people are walking around with mobile devices and using them in many different ways in the retail environment. A Canadian shopper study by Brandspark at Mobile Personas revealed that there are approximately 13.5 million Canadians walking around with mobile devices in tow. Of these, approximately one third are mobile moms aged 25-54, one third
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Price Scanner Errors And The Scanning Code Of "Theory"

On a recent shopping trip we had a couple of items that were in flyer for a major retailer scan incorrectly at the cash register. This is likely one of the most annoying issues for shoppers in today’s retail environment where prices change often and stores are often understaffed and run systems that get out
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Pumpkin Arrives This Fall

Nielsen reported that U.S. pumpkin-flavoured sales jumped 14% to about US$308 million in 2013. According to the U.S. Department of Agriculture, pumpkin prices were up 11% last year. Starbucks began selling the pumpkin spice latte in 2003 and to date has sold 200 million lattes while in recent years the drink has become more and
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PRICING SPOTLIGHT: What You Must Know About Pricing Elasticity And The Danger It May Bring

Price elasticity is an incredibly powerful tool. However, it should come with a “User Beware!” warning label. There are numerous factors that impact business performance. These include         category trends marketing programs competitive activity cost of raw materials and much more However, none of these determinants impact a company’s bottom-line to the
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Spotted By Field Agent At Safeway

Not to be outdone by PC Decadent Cookies at SDM and Life Brand showing up at Superstore, it appears that Sobeys is slowly introducing its Compliments brand to the Safeway stores it acquired last year. Field Agent spotted Compliments bacon in the meat department at Safeway and this is likely just the start of this
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Spotted By Field Agent At London Drugs

If you are a parent, you know all too well the feeling of standing in front of the children’s cough / cold / fever medicine section and trying to find the one product that is right for your child’s symptoms and make them feel better. It can be overwhelming. Now imagine doing this where all
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