Cannabis Shopper Insights

Field Agent Canada

With the retail sale of cannabis expected to be legalized in Canada October 2018,  we are about to witness one of the biggest events in retail since the end of Prohibition. As suppliers, retailers, regulators,  and policymakers, you’ll be looking to gain insights into this newly legalized industry, which is expected to explode from zero to over $8 billion in annual sales!

Field Agent has screened its 88,000 strong panels to develop a sub-group of cannabis users, creating the largest mobile panel of its kind in Canada. Gathering responses from this group of past, current, and planned cannabis buyers will give you the insights you need to maximize growth and make the best-informed decisions about your strategy in the cannabis category.

Beyond simple surveys, Field Agent’s mobile panel will allow you to reach consumers/ shoppers across the whole path to purchase. We can take you from home to the dispensary and to the point of consumption, collecting insight-rich data including photos and video along the way! Go deeper with your research and get closer to growth-driving insights with Field Agent!

To see how Field Agent gathered in-the-moment insights about Canadian cannabis shoppers on 10/17 check out our video highlight reel of responses here: