We are now into the month of December, which is one of the biggest gift-giving months of the year. As people scurry about their busy daily lives, gathering presents over the next few weeks for loved ones, we are reminded of something very important.
The December holiday season is about giving and Canadian Tire is an example of one company that has been giving back to thousands of Canadians. Through its Jumpstart charity, Canadian Tire has been providing the funds necessary for children aged 4-19 years across the nation to participate in sport. These children are from financially disadvantaged families.
Access to sport provides our children with self-confidence and stronger bodies. Sport also teaches self-discipline, determination and teamwork and provides friendships and community ties. These skills are invaluable in promoting a positive mental framework for our youngsters. Canadian Tire realizes the importance of sport for our overall well-being.
Jumpstart Charities was founded in 2005 to help remove the financial barriers that prevent many kids from participating in sport and physical activity. Funds are raised to directly help with the costs associated with registration, equipment and transportation of 76 different sports.
There are 330 Jumpstart chapters across the country that support, guide and help administer Jumpstart activities in their local area. Customers are able to make donations at stores and Canadian Tire’s tracking system allocates that same dollar amount back to supporting the local chapter in the area where the donation is made.
Since the Jumpstart inception in 2005, Canadian Tire has supported 698,172 children. In 2013, Canadian Tire Jumpstart Charities raised $20.7 million and supported physical activity for 154,965 children.
Over the last five years, the number of children supported has risen steadily. The number of children supported in 2013 increased by approximately 24% over the previous year.
May 2013 marked the month-long Red Ball campaign. Stores across the entire company network including Canadian Tire, Mark’s, Sport Chek and Atmosphere and Gas engaged in friendly competition to raise the most amount of money.
In 2013, the Jumpstart program formed partnerships with the Canadian Paralympic Committee, the Canadian Olympic Foundation, Maple Leaf Sports and Entertainment Foundation and the Ottawa Senators Foundation.
Many Canadians are by now familiar with or have heard about Canadian Tire’s Jumpstart charity. The continued exposure and meaningfulness that this charity provides will continue to impact Canadians and as a result, more and more children will be supported by this charity in the years to come.