In Search of the World’s Greatest Sales Person

To most of you, the name Ogilvy strikes up images of the marketing machine. A big brand agency behind some of the most memorable advertising and brands in the world. What many of you likely didn’t know, is that the agency’s founder, David Ogilvy, started his career as a stove salesman in Scotland in the
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2010 Starts Off In Growth Mode for Retail Sector

Last week saw the retail sales results released by Statistics Canada and for the most part the news way quite good. Retail sales (excluding Automotive) were up 3.5% vs. January 2009 – a good start to the year. Seen through this lens, the results should mean a very good start to the sales year for
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A Look Into a Unique Retail Model: GameStop

Too often in this industry we get so focused on Food, Drug, Mass and Club channels that we forget that there are other retail models out there, which we can learn from and gain inspiration. I have to admit that I have passed by GameStop from time to time at my local shopping centre and
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Measuring the Value of Retailer Brands

Brands used to be the domain of the big CPG companies. Today, if you were to ask consumers about their favorite or most trusted brands, the answers will inevitably include brands such as Wal-mart, The Home Depot and Best Buy. Each year, Interbrand – an international branding consultancy evaluates the value of the largest retail
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What’s on the Mind of CPG / Retail Execs This Year?

Each year, the Consumer Goods Forum (formally CIES) conducts the “Top of Mind” survey of the top executives from retailers and suppliers in 46 countries around the world. The poll aims to uncover what these leaders feel will be the top issues facing the industry. In 2009, there was a clear shift from corporate social
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Mac’s Expands PL Offering to Frozen Meals

Mac’s has long been an innovator in the North American c-store industry. As part of the rapidly expanding Couche Tard empire, which is the second largest Canadian based retailer – its innovation has normally stayed within the stereotypical c-store categories such as it’s Sloche / Froster drinks which are aimed at drawing in teenagers to
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Big Merchandising in Small Supermarkets in Bangkok

We have all heard it or said it before. “I would love to put something like that in my stores but I just don’t have the room”. Every Key Account Manager has had a “big idea” that died on the table with the uttering of that phrase. During this week’s trip to Bangkok, Thailand I
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BOGO Later – An Idea Who’s Time Has Come

UK-based Tesco, the world’s fourth largest retailer is testing a unique promotional concept that seems to make a lot of sense to me. The concept, “Buy One Get One Later” (BOGOL) is aimed at reducing the amount of waste in fresh / perishable foods that is usually associated with the traditional “Buy One Get One
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Fashionable Idea for Selling at Costco

Costco can be a great environment to grow a brand through access to their members who have bigger families, more disposable income and a love for finding new products during their “treasure hunt” shopping trips. Finding the right recipe to properly expose your products in this warehouse environment can be a significant challenge. The failure
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