What Makes for a Great Customer Experience?

What Makes for a Great Customer Experience? - Field Agent Canada - Mystery Shoppers in Canada

Achieving substantial and long-lasting growth for your brand requires not only a great product, but a great experience. This is a major factor determining how well you bring in new customers and secure their ongoing loyalty, but what exactly defines this kind of experience? Let’s find out.   An Eye for the Details   Customer
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Get a Strategic Advantage with Our Find & Fix Program

Get a Strategic Advantage with Our Find & Fix Program - Field Agent Canada - Mystery Shoppers Canada

You want to ensure the best possible performance of your products in-store. However, exercising timely and effective quality control isn’t easy, especially when you have limited staff, resources, and budget. Our Find & Fix program offers a solution that any brand can utilize.   A Universal Challenge   Getting an accurate ground-level look at the
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Spring has Sprung! Canadian Lawn & Garden Insights Report

With one last snow blast in Toronto over the weekend, hopefully Canadians can now focus on getting their lawns & gardens ready for our all-too-short Canadian summer! We spoke with 495 Canadians about their plans for their lawns & gardens, what they liked and disliked about shopping for lawn & garden supplies and what retailers
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Tackling On-Shelf Availability in Canada

Encountering an out-of-stock product when shopping is a very frustrating experience for shoppers and a very costly problem for both retailers and suppliers alike. A 2018 study, by IHL Group revealed that out-of-stocks (OOS) cost American retailers approximately $634 billion annually. Based on that study, we can extrapolate that this issue costs Canadian retailers at
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Can You Depend on Brand Loyalty?

Can You Depend on Brand Loyalty? - Field Agent Canada - Mystery Shoppers Canada

Without strong loyalty among your customers, you won’t be able to reach your fullest potential as a business. Brand loyalty is an age-old concept, but its meaning and applications are changing as the world of consumer goods continues to evolve. Can you really depend on it? Brand Loyalty Today Today, loyalty isn’t dictated by the
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Important Factors in Market Research

Important Factors in Market Research - Field Agent Canada - Mystery Shopping Calgary

No business can expect to get very far without understanding its market. Conducting thorough and consistent market research should always be among your highest priorities, but how do you know that you’re approaching it the right way? Let’s examine a few key factors to keep in mind.   Current Performance   It’s wise to look
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Keeping Score on Retail Out-of-Stocks

Here at Field Agent Canada we get to see inside thousands of stores each and every week. Based on this unprecedented visibility, we have identified out-of-stocks / on-shelf availability as the most pressing issue facing retailers and suppliers alike. To gauge the extent of the problem, we audited 200 stores across Canada in the hours
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How Popular Is Online Grocery Shopping?

How Popular Is Online Grocery Shopping? - Field Agent Canada - Mystery Shoppers Canada

E-commerce has revolutionized the way consumers purchase goods, but not all sectors are affected by this change in the same way. For instance, when it comes to consumables and grocery items, what role does online shopping play and where should we expect it to take us?   A Small but Growing Industry With the rise
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Spotted by Field Agent @ Loblaw

                  In keeping with our BBQ theme over the past few weeks (in an attempt to get summer to finally arrive all over Canada) we wanted to share with you this half pallet program for ConAgra’s VH Sauces and Pam Cooking Sprays which one of our Field
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Shhh, It’s a Secret. A Secret Shopper

Shhh, It's a Secret. A Secret Shopper - Field Agent Canada - Mystery Shoppers Canada

If you’re unfamiliar with how secret shopping works, you’ll probably be pleased to know that it’s quite straightforward. However, just as important as knowing how it works is understanding the results you can get from it when you approach it the right way. So what exactly are the benefits?   A Client’s-Eye-View   Whether it’s
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