BACK TO SCHOOL 2018 – Everything You Need To Know To Drive Sales!

School children are just starting their vacations but the Back-To-School shopping season is already hitting the stores. Last year, an Angus Reid poll projected that Canadian households would spend an average of $883 preparing for back-to-school. Any way you look at it, that’s a lot of scissors, shoes, and sandwiches. No wonder BTS is a
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STUDY: Canadians Find In-Store Displays “BORING”

By all accounts, Canadian CPG Suppliers are spending tens of millions of dollars each year creating temporary promotional displays to support new innovation, consumer promotions and feature pricing activity. Almost any store that you enter today is a sea of cardboard with floorstands, pallets, 4-ways and endcaps sporting custom designed displays that are meant to
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CASHOUTS

Cashouts are processed every Monday prior to 10AM EST. Email notifications to accept your funds are sent by the bank on Tuesdays. Please check your junk/spam folders for an email from Sales Is Not Simple, Inc.  On certain holidays, this cashout schedule will change, however we will provide you with an update via email and
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Spotted by Field Agent @ Sobeys

We have seen a lot of activity in the coffee category over the past seven years of this newsletter and it’s fitting our last “Spotted By” feature is in this category. The long standing Monopoly promotion at McDonalds has been a customer favourite and this years promotion launched in early October at restaurants across Canada.
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FREE DOWNLOAD: Field Agent’s Special Report – “The Model Shopper”

The Digital Age is drastically reshaping the style and beauty landscape. From online shopping to beauty subscription boxes, many shoppers today go online for their clothes, footwear, and beauty supplies. Based on surveys with more than 5,000 US shoppers, Field Agent’s free, 2017 style and beauty report—”The Model Shopper”—examines some of the most pressing questions
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Spotted by Field Agent @ Calgary Co-op

Halloween is coming up right around the corner and the field of Halloween specific limited edition products by CPG manufacturers is larger than ever based on what we are seeing in stores so far. We really liked this Cheetos “Bag of Bones” product that contains skeleton-shaped White Cheddar puffs that can be combined to create
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Unboxed: 7 Alluring Insights into Style & Beauty Subscription Services

Style and beauty subscription services like Stitch Fix and Ipsy may be sold online and delivered by mail, but traditional brick-and-mortar retailers have a growing stake in the business model. In the US market, several retailers, including Sephora, Target, and Walmart, market their own beauty boxes, while Trunk Club—a prominent, online-based personal styling service—is owned
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