Important Factors in Market Research

Important Factors in Market Research - Field Agent Canada - Mystery Shopping Calgary

No business can expect to get very far without understanding its market. Conducting thorough and consistent market research should always be among your highest priorities, but how do you know that you’re approaching it the right way? Let’s examine a few key factors to keep in mind.   Current Performance   It’s wise to look
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Keeping Score on Retail Out-of-Stocks

Here at Field Agent Canada we get to see inside thousands of stores each and every week. Based on this unprecedented visibility, we have identified out-of-stocks / on-shelf availability as the most pressing issue facing retailers and suppliers alike. To gauge the extent of the problem, we audited 200 stores across Canada in the hours
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How Popular Is Online Grocery Shopping?

How Popular Is Online Grocery Shopping? - Field Agent Canada - Mystery Shoppers Canada

E-commerce has revolutionized the way consumers purchase goods, but not all sectors are affected by this change in the same way. For instance, when it comes to consumables and grocery items, what role does online shopping play and where should we expect it to take us?   A Small but Growing Industry With the rise
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Spotted by Field Agent @ Loblaw

                  In keeping with our BBQ theme over the past few weeks (in an attempt to get summer to finally arrive all over Canada) we wanted to share with you this half pallet program for ConAgra’s VH Sauces and Pam Cooking Sprays which one of our Field
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Shhh, It’s a Secret. A Secret Shopper

Shhh, It's a Secret. A Secret Shopper - Field Agent Canada - Mystery Shoppers Canada

If you’re unfamiliar with how secret shopping works, you’ll probably be pleased to know that it’s quite straightforward. However, just as important as knowing how it works is understanding the results you can get from it when you approach it the right way. So what exactly are the benefits?   A Client’s-Eye-View   Whether it’s
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The Only Secret Is When They’ll Arrive

The Only Secret Is When They'll Arrive - Field Agent Canada - Mystery Shoppers Canada

If you’re a retailer, you’re probably eager to better understand how your business is performing when it comes to customer experience. Tools like customer surveys can only get you so far in this regard, so what about secret shoppers? Are they really as “secret” as the term implies?   Understanding Secret Shoppers   Even if
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Did Your Product Display Get Set Up to Specification?

The products you sell are the most fundamental representation of what you offer as a business, but there’s more to you than that. For instance, everything about your brand can be personified by your in-store product displays. How do you know that your retailers are getting them right? Making an Impression When a consumer enters
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How to Know for Certain Your Product Placement is On Brand

Countless factors influence the sale of your products in retail stores, but few are as pivotal as placement. Optimizing your sales is often a numbers game, but as you’re aware, success also depends significantly on the strength of your brand. So how do these two elements intersect? The Importance of Smart Placement Grabbing the attention
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