The Model Shopper: Learning from Beauty & Fashion Consumers

The Model Shopper: Learning from Beauty & Fashion Consumers - Field Agent Canada - Mystery Shoppers Canada

The beauty and fashion industries account for huge portions of the consumer economy. Like any other, they’re evolving rapidly with the development of new retail models. In fact, whether or not you sell apparel or cosmetics, these industries happen to be treasure troves of valuable insight. Key Insights in Beauty & Fashion Recent research into
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Virtual Store Tour – Urban Fare – Calgary, AB

Urban Fare, the high end banner of the Overwaitea Food Group has finally landed in Calgary, bringing its West Coast style and combining it with Alberta touches including a focus on Alberta beef. For those of you who remember visiting the original store in Vancouver you will love to see the similarities and differences in
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Products to Keep in Mind for Summer Demand

Products to Keep in Mind for Summer Demand - Field Agent Canada - Mystery Shoppers Canada

It’s a common reality that consumer behaviour and product sales are often seasonal in nature. Now that we’ve emerged from winter, it’s a particularly apt time to consider this. Let’s look at some products whose performance you may want to pay close attention to during this summer. Dieting & Fitness When summer comes around, consumers
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Member Feedback – Costco Self Checkout – Langford, BC

Recently, Costco installed Self Checkout lanes in its store in Langford, BC which is located just outside of Victoria. This is not the first time that Costco has tested self-checkout including when it pulled self-checkouts from US stores back in 2013. Recently Costco has also been testing self-checkout at its food courts in four US
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Virtual Store Tour – Adonis Supermarket – Mississauga, ON

Last week the third Adonis Supermarket in the GTA opened in a converted bowling alley in Mississauga and the store is looking great. We sent a couple of Field Agents to check out the store on Monday afternoon and pulled together this quick virtual store tour. Download our FREE virtual store tour here.

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Virtual Store Tour – FreshCo West – Mission, BC

Last week saw the opening of FreshCo’s first store in Western Canada in Mission, BC and more stores are to follow this week in Winnipeg. This is the first foray for the Sobeys discount banner beyond Ontario and we travelled to Mission to check out the store. When you want quick an inexpensive visibility into
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What Makes for a Great Customer Experience?

What Makes for a Great Customer Experience? - Field Agent Canada - Mystery Shoppers in Canada

Achieving substantial and long-lasting growth for your brand requires not only a great product, but a great experience. This is a major factor determining how well you bring in new customers and secure their ongoing loyalty, but what exactly defines this kind of experience? Let’s find out.   An Eye for the Details   Customer
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Get a Strategic Advantage with Our Find & Fix Program

Get a Strategic Advantage with Our Find & Fix Program - Field Agent Canada - Mystery Shoppers Canada

You want to ensure the best possible performance of your products in-store. However, exercising timely and effective quality control isn’t easy, especially when you have limited staff, resources, and budget. Our Find & Fix program offers a solution that any brand can utilize.   A Universal Challenge   Getting an accurate ground-level look at the
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Spring has Sprung! Canadian Lawn & Garden Insights Report

With one last snow blast in Toronto over the weekend, hopefully Canadians can now focus on getting their lawns & gardens ready for our all-too-short Canadian summer! We spoke with 495 Canadians about their plans for their lawns & gardens, what they liked and disliked about shopping for lawn & garden supplies and what retailers
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Tackling On-Shelf Availability in Canada

Encountering an out-of-stock product when shopping is a very frustrating experience for shoppers and a very costly problem for both retailers and suppliers alike. A 2018 study, by IHL Group revealed that out-of-stocks (OOS) cost American retailers approximately $634 billion annually. Based on that study, we can extrapolate that this issue costs Canadian retailers at
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