Shopper Insight: “Plant Based Protein”

In the past few months it seems like Plant Based Proteins have roared onto the marketplace with a wave of new product offerings at food service operators including the launch of A&W’s Beyond Meat Burger which seems to have kick-started the trend in Canada.    Field Agent Canada founder, Jeff Doucette was asked to present Field Agent’s
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Back to School Shopping in Canada 2019

Quick, which shopping season trails only the holidays in terms of gross consumer spending? That’s right. Back to school. The second biggest selling and marketing event of the year. In fact, in 2017 a RetailMeNot.ca study showed that Canadian parents actually spend MORE on Back-to-School supplies than they spend on Christmas gifts for their children.
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What is Concept Testing, And How Can It Help Your Business?

What is Concept Testing, And How Can It Help Your Business? - Field Agent Canada - Mystery Shoppers Canada

Whether you’re launching a product or service, planning an ad campaign, or overhauling your logo, investing in a new direction for your business involves risk. When you need to minimize that risk and maximize your chances of success, concept testing may be just what you need.   Concept Testing at a Glance   It’s often
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Virtual Store Tour – Federated Co-op – Battleford, SK

If you have never worked and lived in Western Canada you may have never visited a Federated Co-op store, but you have probably heard “Fed” mentioned in the odd meeting or two in your office or on a conference call with your colleagues in the West. If you have actually visited a Federated Co-op store
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Why Crowdsourced Data Works Over Traditional Mystery Shoppers

Why Crowdsourced Data Works Over Traditional Mystery Shoppers - Field Agent Canada - Mystery Shopping Canada

Mystery shopping has been around for well over 50 years, but like any method for market research and employee evaluation, it has evolved. Crowdsourced data, for instance, has come to play a major role in the use of mystery shoppers, and it should be part of your strategy too.   Traditional Limitations   While traditional
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Virtual Store Visit – Walmart Toronto Stockyards

This newly renovated store on Toronto’s West Side is a glimpse into the store of the future for Walmart Canada, including: Walmart Fast Lane Checkouts Digital Shelf Tags Miniso Shop-in-Shop Freshii Grab & Go Party Supplies Shop-in-shop Apparel Try In-Store, Buy On-Line Walmart Pick-Up If you have not had a chance to visit or need
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Groceries 2.0 – The Digital Grocery Landscape

The digital revolution in Grocery is happening and the range of technologies being deployed in the industry is growing so fast it is hard to keep track! Field Agent is launching Volume III of its popular Groceries 2.0 report which will get you up to date with all of the biggest developments including the Walmart
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Front Page Challenge: Canada’s Best Long Weekend Flyers

Just before the May long weekend, the Financial Post ran a very interesting article about the competitive stakes around planning the long weekend flyer as the summer season kicks off in Canada. If you missed it you can read it here. At Field Agent we wanted to find out what shoppers thought the best Front
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Canadian Fluid Milk Report June 2019

One of Field Agent’s most popular reports on the Canadian grocery industry is back! The June 2019 edition of the Canadian Fluid Milk report is the most comprehensive look at the prices Canadians pay for one of the most common items in the Grocery basket – 2% Milk. Field Agent Canada conducted a cross-country price
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