I’m talking about a price tag. With one passing glance, a price tag can make a sale or lose a customer.
And an unappealing price, as perceived by the shopper, is a double-edged sword. Not only will you lose an immediate sale, you may also say goodbye to a customer for life—since they’ve already made a determination about your brand: It’s too expensive. Or perhaps for other items, it’s too cheap.
Given the power of price, CPG companies work hard to ensure their prices hit the sweet spot with shoppers.
But here’s a scary question:
How do you know shoppers are seeing the right prices in stores?
Read more here.