The retail landscape may differ from one country to another, yet this remains the same:
At the end of the shopping experience, customers must checkout.
Call it a necessary evil.
Paco Underhill, author of Why We Buy, explained, “…Nobody has found a way to make the cash/wrap [i.e., checkout] loveable…it should be where all the dazzle goes. Instead, it’s the dreariest part of the process.”
Yet, around the world, checkout is a critical part of the shopping-buying process; it’s one final chance for stores to make a lasting impression.
We surveyed over 2,000 shoppers across seven countries to determine what checkout improvements stores could make to entice more shopper spending.
Read more here.